Comparison
Itiner vs Tern
Tern is a full operating platform for travel advisors: CRM, bookings, commissions and itineraries in one place. Itiner does one part of that job and tries to do it fastest: AI turns a client brief into a complete itinerary, and the client gets a branded portal and quote they can accept. If you want an itinerary tool rather than a new back office, start here.
| Feature | Itiner | Tern |
|---|---|---|
| AI first-draft itinerary from a brief | Yes, full day-by-day trip | Tern AI Assist (check current scope with Tern) |
| Branded client itinerary | Portal with photos, map and weather, plus PDF | Yes |
| Quote options the client accepts | Up to three priced options, accepted in the portal | Check with Tern |
| CRM and client records | Clients and trips per workspace | Full CRM with email integration |
| Commission and supplier payments | No | Yes, on agency plans |
| Free plan | Yes, no card required | Free trial |
| Pricing model | Per workspace, from ₹1,500/month | Per seat; see Tern pricing |
| Use from ChatGPT or Claude | Yes, via MCP connector | Check with Tern |
Itiner's column describes Itiner. For Tern, features and pricing change, so confirm the current details on their website.
When Tern may fit better
- You want one system for CRM, bookings, commissions and supplier payments.
- You run a multi-advisor agency and need agency-wide reporting.
- Your workflow is built around a host agency and commission tracking.
When Itiner is the better fit
- Building the itinerary is the slow part, and you want AI to write the first draft.
- You want to test the workflow on a free plan before paying per seat.
- You want clients to compare quote options and accept one from a single link.
- You already have a CRM and do not want to migrate your back office.
Frequently asked questions
What is the main difference between Itiner and Tern?
Tern is an all-in-one operating platform for travel advisors, with CRM, bookings, commission tracking and supplier payments alongside itineraries. Itiner is narrower: it focuses on getting from a client brief to a branded itinerary, quote and client portal quickly, with AI drafting and a free plan.
How does Itiner pricing compare with Tern?
Itiner has a free plan and paid plans from ₹1,500/month per workspace, with a seat limit on each plan. Tern prices per seat and offers a free trial. Pricing changes, so check Tern's current pricing page and compare it for your team size.
Does Itiner track commissions like Tern?
No. Itiner does not do commission reconciliation or supplier payment management. If those are central to how your agency runs, a full advisor platform such as Tern may suit you better, and Itiner can still be used for fast itinerary drafts and client portals.
Can I use Itiner from ChatGPT or Claude?
Yes. Itiner has a remote MCP connector, so advisors can create, edit and publish itineraries by chatting in ChatGPT or Claude, with every trip saved in their Itiner account and its client portal.
Does Itiner work outside India?
Yes. Itiner works for agencies anywhere, with trip budgets in your own currency. India-specific features such as GST and TCS quote lines and UPI deposits are optional.
Comparing other advisor tools? See Itiner vs Travefy and Itiner vs Axus.