Case study · Composite scenario
Southbound Travel Co.: from a Canva-and-WhatsApp workflow to one live link per trip
A boutique agency booking custom trips for 15–20 clients a month, run by two planners handling everything from the first brief to the final PDF.
Before Itiner
Every trip started from a blank Canva file
Requirements
Trip details gathered over WhatsApp across several messages, then manually copied into a document.
Building the draft
Last month’s Canva file duplicated as a starting point, then reformatted day by day for the new client.
Revisions
Client asks to swap a hotel. Planner reopens the design, edits, re-exports, resends. Repeat per request.
After Itiner
One workflow, one source of truth
Trip brief goes into Itiner: destination, dates, travellers, budget, pace.
AI returns a structured day-by-day draft in under a minute.
Planner reviews, corrects details, and publishes the client portal.
Client requests a change. Planner edits once. The portal updates instantly; no re-export.
What changed
Directional before/after
| Measure | Before | With Itiner |
|---|---|---|
| Time to first draft | ~2–3 hours | ~15–20 minutes |
| Files sent per trip | 4–6 PDF versions | 1 live link |
| Revision turnaround | Next-day, over WhatsApp | Same session, in the portal |
“The AI draft isn’t the finished itinerary, it’s the starting point that used to take us the longest to produce. Once that part is instant, the rest of the day goes to actually planning the trip well.”
See this workflow on your own trip brief
Paste a real client request and watch the first draft come back in under a minute.